Luxury Recovery, Clinically Proven

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Where Luxury Meets Wellness

F+NCTION® is the UK’s only clinically formulated luxury wellness brand backed by organic doctor endorsement, a signed £546K distribution deal, and 95+ pieces of national press. All built in 140 days. With zero ad spend.

Walk into any pharmacy or scroll any wellness feed and you will find the same thing: products that lead with aesthetics, lean on influencers, and bury the formulation in fine print. The UK supplement market is worth over £800 million. Most of it is noise.

Consumers are starting to notice. 85% of premium wellness buyers now say they prioritise ingredient transparency and clinical efficacy over flavour or influencer marketing. They are moving from generic supplements to products they can trust — products that have been tested, validated, and recommended by people with medical training.

The gap is significant. No top-5 UK wellness brand currently offers doctor-endorsed, clinically formulated products with luxury design

F+NCTION fills it.

The problem with supplements

What separates F+NCTION from every other premium supplement brand is a simple, verifiable fact: the medical community adopted it without being asked.

45+ doctors and practitioners — including aesthetic surgeons, dermatologists, plastic surgeons, functional medicine specialists, and consultant physicians — are actively recommending CALM to their patients. None were paid, incentivised, or gifted product in exchange. Several are now investing.

45 doctors. 300,000 patients. Zero paid incentives.

Clinical Credibility

Trusted by Doctors

Dr Yusra Al-Mukhtar

Medical Director & Dental Surgeon · BDS (Hons), BSc (Hons), MFDS RCS Ed, MJDF RCS Eng, AET, PgCert AesMed · GDC 193105

“I've been using CALM for a few months. The flavour is beautiful and the ritual of preparing it has become part of my evening wind down. Genuinely a premium product.”

Dr Michail Vourvachis

Consultant Plastic Surgeon · MBBS (Lond), DMD, MSc (Hons), MFDSRCSEng, MRCSEd, FHBPRAS

“A thoughtfully formulated blend with high-quality ingredients. The attention to sourcing and the synergy of marine collagen, ashwagandha and reishi stands out in this category. I highly recommend it as part of an evening routine.”

Dr Michail Vourvachis

Dermatologist · London, UK · GMC 7649750

“A thoughtfully formulated blend with high-quality ingredients. The attention to sourcing and the synergy of marine collagen, ashwagandha and reishi stands out in this category. I highly recommend it as part of an evening routine.”

Dr Ansar Mahmood

Consultant Orthopaedic Surgeon & Longevity Specialist

“We're proud to stock CALM in our clinic. Clients have responded positively to the quality of the formulation and the brand experience. A welcome addition to our wellness offering.”

Bull Case

£10.37M

Potential Investor Returns

Y5 Revenue: £66.1M

Exit Multiple: 6.0x

Equity Value: £408.6

MIRR: 153%

Base Case

£5.80M

Y5 Revenue: £44.1M

Exit Multiple: 5.0x

Equity Value: £228.4

MIRR: 125%

Bear Case

£2.31M

Y5 Revenue: £22.0M

Exit Multiple: 4.0x

Equity Value: £91.1

MIRR: 87%

Disclaimer: Any person accessing the email and considering potential investment opportunities featured on the email should make their own commercial assessment after seeking the advice of an appropriately authorised or regulated financial advisor. This opportunity is only suitable for high net worth or self-sophisticated investors as defined here. This email should not be construed as advice or a personal recommendation to any prospective investor. Investments of this nature carry risks to your capital and can go up or down. Past performance is not indicative of future results. Suitable only for sophisticated or high net worth investors.